Goal Centric's Buyer Persona Strategy Playbook Series, which depicts your customers in action, have become essential tools that help organizations achieve customer centricity. The Buyer Personas and Buying Process Scenarios contained in these Playbooks depict user, buyer, and stakeholder personas that bring to life how your customers interact with each other, how they buy, and why they buy. Disseminating this critical knowledge to all customer-interfacing personnel has just become easier.

Goal Centric introduces Persona LifeŽ, a revolutionary tool that makes Buyer Personas, Persona Ecosystems, and Buying Process Scenarios come alive. Persona LifeŽ utilizes flash-based and video-based tools to create an interactive, real-world depiction of your buyers and users in action as they engage with your company, make buying decisions, and participate in the buying process. Extend the impact and life of your Buyer Persona Strategy Playbook Series with Persona LifeŽ:

• Improve marketing and sales productivity by showing real-world buying scenarios
  
  
• Allow self-paced learning and employee development
  
  
• Increase employee understanding at key points of customer interaction
  
  
• Substantially improve overall customer experience
  
  
• Significantly decrease ramp up time for new sales, marketing, and product management hires
  
  
• Tailored for specific customer interfacing departments