Buyer Persona 2.0 Approach Next generation buyer persona modeling for a buyer centric marketplace Buyer personas have proven to be an effective means for identifying and communicating with target buyers. Over the past ten years, Goal Centric has developed methodologies to address the complexities often associated with B2B market dynamics. We strive for an outcome that will provide senior leaders with the insight they need and a series of buyer-centric playbooks by which to steer corporate tactical plans with precision-based buyer-centric strategies. Precision Process Goal Centric utilizes a rigorous process we now define as Buyer Persona 2.0. This process goes beyond the composition of an individual buyer persona profile to include elements that meet the complexities of a B2B market strategy. These elements give senior leaders the insight they need to make informed decisions. Discovering the Potential Goal Centric works closely with senior leaders and staff to collaboratively formulate several hypotheses that guide the creation of buyer personas and the Buyer Centric Market Playbook. We conduct extensive interviews internally and review existing materials to understand your business and buyers. What we do together is discover the potential for top line revenue growth. We Talk to Your Buyers We set out to attain a deep level of understanding about your buyers and customers. We seek an understanding that gets below the layers that market segmentation, focus groups, market research reports, and third party industry reports can provide. Through face-to-face on-site visits and buyer conversations, we pinpoint how your buyers buy and why they buy. We combine this understanding with a thorough analysis of your existing customer research. Using techniques and skills developed over a decade of real world experience, we learn about your buyers and the goals that drive their decisions. Painting the Picture of Your Buyers Possessed with insight-based information directly from your buyers, we create buyer personas that depict your buyers in action making buying decisions. We then present buyer and role personas in the necessary organizational and market context unique to the B2B marketplace. You will learn about your target buyer persona, the other role personas they interact with, the internal and external buyer ecosystem, their buying processes, and how they make important decisions. We paint a precise picture of your buyer that gives your organization the competitive edge. Insight You Can Count On We go beyond the simple composite view of a single buyer. We open a window to real world insight about your buyer’s attitudes, perceptions, beliefs, goals, and the mental models they use to make important buying decisions. Our goal is to find the disruptive insight that leads you to provide superior buying experiences that result in profitable top line revenue growth. Playbooks Designed to Win Unique to Buyer Persona 2.0, we create the foundation Buyer Centric Market Playbook, which provides senior leaders with the actionable communication tool that will bring your teams closer to buyers than ever before. This interactive playbook and the accompanying series of functional playbooks gets your teams working from the same foundation as a team succeeding in meeting buyer goals. Goal Centric’s playbooks create a united force that achieves top line revenue growth and wins in the marketplace.

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