The combined power of Buyer Persona 2.0 and the Buyer Persona Strategy Playbook Series helps your organization to transition to the dynamically changing world of buyer centricity that is the hallmark of the 21st century. The Buyer Persona Strategy Playbook Series is designed to bring your teams together to uniformly meet today's buyers' goals. Instead of just one seller-centric playbook for sales, Goal Centric shows how to drive integrated buyer centricity into the DNA of your organization so that everyone is on the same page.

Buyer Centric vs. Seller Centric

Traditionally, playbooks have been designed as seller-centric guides with only the seller’s sales processes in mind. With the use of buyer personas, we change the game by getting your sales, marketing, and customer service teams focused on the buyer’s goals and on how to help buyers achieve their goals. The Buyer Persona Strategy Playbook Series gives you the means to align your sales processes, marketing messaging, and touch points to help the buyer move along each step of the buying process and buyer experience.

Ramp Up New Hires Quickly To Keep Buyers Happy

During your process of bringing new hires on board, buyers, who need continuity, often become frustrated. This is especially true for the sales and customer service areas. In complex B2B environments, new sales reps, marketing message creators, and customer service reps can take from 6 months to a year to become fully productive and effective. The Buyer Persona Strategy Playbook Series can provide you with the competitive edge because they make new hires fully productive much earlier and keep your buyers happy in the process.

“Go-To-Buyer” Strategies That Get Buyers Excited

After months, even years, you are ready to “go-to-market” with a new set of products or services. Getting the correct understanding of buyers lined up with your sales approaches and marketing messages is most critical for new launches or new market entries. Building the customer service structure before going to market can make the difference in making the right impression from the start. The Buyer Persona Strategy Playbook Series helps you to get “go-to-buyer” strategies right the first time and save thousands of dollars in wasted campaigns.

Have Engaging and Meaningful Conversations With Your Buyer

Today’s buyers are well informed through instantaneously available resources through the internet, social media, and peer-based communities. By the time they interact with sales reps, marketing personnel, or customer service reps, buyers are expecting meaningful conversations. Advancing the buyer through the steps of the buying process as well as the support process is the edge that companies need today in order to be successful. The Buyer Persona Strategy Playbook Series will have your teams ready for the right conversations at the right moment.

Make Better Predictions Through More Accurate Forecasting and Marketing ROI

For senior sales and marketing leaders, perhaps the most challenging and frustrating aspect of their roles is the need to gain visibility in order to accurately forecast sales revenues and returns on marketing efforts. The Buyer Persona Strategy Playbook Series helps by providing an understanding of what triggers buyers closer to a sale and what marketing efforts result in buyer action. The Playbooks help you to establish repeatable behaviors and programs that work each time.

Create Leads That Actually Lead To New Buyers

Lead generation and qualification is no longer the “hit or miss” program of mass targeting. To be effective and to avoid wasting critical marketing resources, you need pinpoint accuracy in reaching potential buyers. The Buyer Persona Strategy Playbook Series zeros in effectively on your most likely prospects and illuminates which messages will resonate.

Create Sales and Marketing Alignment That Has Both Sides Jumping for Joy

Sales and marketing can find themselves at odds about how to best reach prospective and existing buyers. Usually this conflict results from the lack of a clear, agreed upon, objective, and robust view of the buyer. The combined power of Buyer Persona 2.0 and the Buyer Persona Strategy Playbook Series gets both teams on the same field and on the same page. The Playbooks give your teams the communications platform needed to work together to reach buyers consistently and with results that accelerate top line revenue growth.

Create Buyers Who Want To Buy More

Today’s buyers demand solutions that help them achieve their goals and have their best interests in mind. The companies that can best gain this understanding and show their full complement of solutions to help advance the buying process and meet buyer goals will achieve unparallel advantages in cross-sell and up-sell opportunities. The Buyer Persona Strategy Playbook Series helps your teams to meet buyer goals and to create buyers who want to buy more.

Write Content That Buyers Will Actually Read

Content marketing in today’s buyer centric marketplace is more challenging than ever. Buyer Persona 2.0 gives you the much needed insight into what buyers will respond to and resonate with. The Buyer Persona Strategy Playbook Series provides the necessary guidance to produce content that buyers will read and to prevent the waste of valuable marketing dollars.

Be Social Without Being Annoying

In today's buyer centric world, many B2B organizations struggle with how to use social media in their sales and marketing efforts. Doing too much can annoy buyers while doing too little can mean missed opportunities. The Buyer Persona Strategy Playbook Series gives you insight about how active your buyers are with social media and about which social media communities they actively participate in and count on in their buying decisions.

Develop Call Centers That Buyers Can’t Wait To Call

To reduce selling costs, reach more SMB buyers, and offer improved support, many B2B companies are making substantial investments in call centers for the first time or are expanding them significantly. Building productive inside sales and customer support teams to serve buyers can be an expensive proposition that requires returns on investments in the shortest time possible. The Buyer Persona Strategy Playbook Series accelerates the required returns by outfitting your teams with the knowledge and guidance needed to get off to a fast start on the right footing. The Buyer Persona Strategy Playbooks help you make buyers delighted to call in or receive calls that result in meaningful conversations.

Have An Interactive Coach On Hand At All Times

Challenges related to keeping strong performers happy and developing more strong performers keeps senior leaders up at night. Companies must reduce employee attrition to maintain buyer satisfaction and build customer loyalty. The Buyer Persona Strategy Playbook Series not only gives your strong performers the reason to remain enthusiastic but also ensures continuity should attrition occur. The interactive nature of the Playbooks means your teams will have a built-in coaching reference they can go back to every day.

Give Your Teams Quality Not Quantity

Sales and customer support teams are often bombarded with product training, marketing campaign training, virtual sales training conferences, and reams of paper representing product and service guides. This deluge creates teams who “turn-off” and results in low morale and lost productivity. The Buyer Persona Strategy Playbook Series helps streamline the process you use to get your teams up to speed quickly and to keep them informed in an engaging way that they can embrace.