Buyer Persona Playbooks

Buyer Persona Strategy Playbook
Buyer Persona Sales Playbook
Buyer Persona Marketing Playbook
Buyer Persona Experience Playbook

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Leverage Buyers’ Goals—Increase Top Line Revenue

Goal Centric is a strategy consulting firm. We deliver buyer insights through a process called
Buyer Persona Development, which gives companies a clear, deep understanding of customers’ goals. We help companies formulate strategies that leverage buyers’ goals to drive top line revenue growth.

“The Buyer Persona Playbooks provided us with the information we needed to win in the mid-market space. The Playbooks enabled our selling teams to anticipate buyers’ wants, needs, and decision process at their level, using their language and terminology. They have been a key game changer and a component of our market share gains against the competition.”

Kevin Hooper
VP Emerging Growth Accounts
Hewlett-Packard Company


Buyer Persona 2.0

Next generation Buyer Persona Modeling for a buyer centric world

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Blogs

Buyer Persona Insights
by Tony Zambito


Persona Creation
by Angela Quail


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